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He seems to be for developments that already have a number of attention and finds ways to make them better. Instead of making an attempt to produce something completely unique, they copy what works and find a solution to make a very powerful part higher. Since beginning out on TikTok, he has posted several times a day and said he believes this was a vital a part of his success. He had comparable success with Coke and Mentos videos, which earned tons of of millions of views throughout dozens of videos. Speaking of patterns, Topper credits his success to this final one. For example, Topper lately saw a video going viral of a lady who was pranked by a man who ruins her earbuds. He created a video the place he pranked a girl in the identical method, with the identical supply, but instead of destroying her earbuds, he destroyed her outdated iPhone. That’s what YouTube optimizes for, so it could make sense that TikTok would do the identical. Consumer startups can apply these identical strategies, techniques and ideas to grow quickly on TikTok, which is not nearly as saturated as Instagram and affords faster progress rates. Startups can do this, too. Very few startups use this technique successfully, however firms like Spikeball (from Shark Tank) have applied it and are scoring tens of millions of views in consequence.

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