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Websites with stale content material don't supply any useful information to users. Algorithms are constructed to favour websites with recent content material. When search engine crawl web site to start with it seeks for robots.txt instruction to search out out what pages are allowed or disallowed for crawling. It helps search engine to crawl the online pages and index them. There are a lot more things that you need to study Seo and web design. Gossip Web Design is an online design company in Australia that helps business owners and entrepreneurs construct their dream website. Optimising your web site for a keyword is important to tell engines like google of your web site's relevance to a search term. The various search engines don’t very similar to JavaScript (or Flash or FRAMES) - so decrease its use. Use excessive-high quality, high-contrast photographs which have a 16:9 aspect ratio. Let the search engine know what the pictures are all about. The pictures can't be left blank.