Senseo Coffee Machines

Senseo is an espresso maker designed by philips senseo coffee and Douwe Egberts jointly, is a machine that brews fresh coffee with pods. It uses coffee pods in order to brew freshly brewed coffee.

Unlike some other easy-to-use machines, Senseo's final product actually tastes like coffee. It also requires less clean-up.

This case takes place in July 2004 and is focused on the launch of the first serious competitor to senseo, Tassimo, promoted by Kraft.

Senseo Seletc

Philips' Senseo Seletc coffee maker is a small, easy-to-use pod-based machine. It uses a proprietary system developed by Douwe-Egberts that allows you to make one cup of coffee quickly without the hassle of messy grounds or filters. The Senseo Seletc is easy to use and comes with a sleek design that looks good on your counter. Its large water tank enables it to make 10 cups of coffee at once. It comes with a power button that lights up to indicate when it's ready for dispense and also an indicator light that goes off when the reservoir is empty. The Senseo Seletc has a memory feature that lets you save your most-loved recipes.

The Senseo Seletc. allows you to make a single cup or a double cup of coffee maker senseo. Simply take the tab off on the top of the machine, and then place the pod in the middle of the slot that is open. To begin making the coffee you need to press the power button in the center of the front. To stop the brewing process, press the button to the right of the power button. The Senseo Seletc also has an automatic shut-off function that turns off the machine when it's finished making.

Senseo Seletc is more environmentally friendly than conventional filter coffee machines. It requires less energy and is constructed of recycled materials, making it a greener alternative. Additionally, the Senseo Seletc is less expensive than other pod coffee makers.

There are a variety of Senseo machines to choose from each with its own distinctive features. The original Senseo machines are the most economical, while the Senseo Quadrante is the best option for those looking for more features.

The Senseo Seletc features a new brick design that is simpler to clean than earlier models. It comes with a removable, washable drip tray, coffee spout and a water tank. It comes with a stainless steel plate for the cup and a reusable coffee filter. The Senseo Seletc is made to be easy to use, and has an easy operation system as well as the Memo function to store favorite recipes. The spout for coffee has been slightly tilted to the front, and the holders for coffee pods have been raised for better visibility. This machine is compatible with all Senseo coffee pods including the XL and milk-based ones. This is the ideal coffee maker for anyone who is seeking a fast and simple machine. It's great for small offices or apartment room. It is covered by a one-year warranty.

Senseo Selut

Senseo is a coffee-brewing device from the Dutch companies Philips & Douwe Egberts. The Senseo systems are built on filters, also known as coffeepads (or "caffe pods" in certain countries). The system is renowned for its ability to produce espresso-style beverages such as cappuccino and cafe latte with just a few pushes of the buttons.

The unique brewing process of Senseo's pressurized method creates crema coffee, which is pure coffee, not cream. This is what gives Senseo coffee its distinctive flavor and aroma. Senseo coffee is available in different blends, including mocca, regular, mild and dark roast. There are also varieties with added flavors, like latte and cafe choco. There are also decaffeinated varieties.

Mondelez through its Tassimo product, competes against Senseo on the single-serve coffee market. In order to address concerns about competition, the Commission analyzed if there was a potential overlap in the markets of Senseo and Tassimo (as as well as their respective coffee pods in Austria, Denmark France, Germany Italy and the Netherlands Spain and the UK) in Austria. The Commission concluded that there was no market overlap since Senseo's and Tassimo's closest competitors are not each others. In addition, Senseo's market share in these countries is very small, and the Transaction will not significantly impact this.